OUR TEAM
DAVID CHAVEZ
President & CEO
David Chavez is the founding President & CEO of SoCal Bendo Group Inc., guiding its strategic growth, vendor alliances, and market expansion in the fishing lifestyle retail sector. Under his leadership, the company has evolved into a nimble, impact‑driven enterprise known for blending commercial innovation with community relevance. Committed to transparency, brand integrity, and scalable solutions, David oversees product sourcing, team development, and philanthropic outreach—championing quality, culture, and service in every initiative. He also serves as President of the San Diego Chapter of Coastal Conservation Association of California.
LOUIS ALMEIDA
Executive Vice-President
Louis Almeida is Executive Vice President of SoCal Bendo Group Inc., where he drives operational excellence, market growth, and high‑value partnerships across retail, hospitality, and nonprofit sectors. Bridging day‑to‑day execution with long‑term strategy, he oversees vendor relations, supply chain performance, and strategic initiatives that expand the company’s footprint. Louis also leads SCB Entertainment, producing branded experiences from luxury showcases to community fundraisers, and serves as Fundraising Director for the San Diego Anglers Foundation.
DESTENY CHAVEZ
CMO/Director of Marketing
Desteny Chavez is Director of Marketing at SoCal Bendo Group Inc., where she blends creativity, strategy, and community insight to deliver integrated campaigns that boost vendor visibility, deepen engagement, and strengthen brand loyalty. With a keen grasp of Southern California’s market trends, she leverages digital innovation, local activations, and strategic partnerships to expand the company’s retail footprint and drive measurable growth.
LOUIS JOSEPH ALMEIDA
COO/Director of Operations
Louis Joseph Almeida is the operational architect of SoCal Bendo Group Inc.’s success, uniting hands‑on leadership with strategic mastery of logistics, vendor coordination, and long‑term planning. With a background in construction, facilities management, and multi‑sector operations, he designs precise, scalable systems that streamline supply chains, cut costs, and strengthen partnerships. As the company expands its high‑performance fishing products into new regional markets, his adaptability and solution‑driven approach ensure SoCal Bendo’s infrastructure and relationships evolve in step with growth.
MARK SEBESTYN
Director of Video & Audio Production
Mark Sebestyn is Director of Video & Audio Production at SCB Event Entertainment, blending four decades of creative vision and technical mastery to shape the company’s signature look and sound. From concept to final cut, he delivers broadcast‑quality storytelling across live events, cinematic reels, and branded content. Known for his collaborative style and real‑time problem‑solving, Mark partners with planners and crews to ensure every production—whether intimate or large‑scale—runs seamlessly and resonates with audiences.
LORI JILLSON
Director of Event Planning
Lori Jillson is Director of Event Planning at SCB Event Entertainment, where she turns ideas into seamless, memorable experiences. Blending creativity, precision, and a hospitality‑driven approach, she orchestrates events from VIP gatherings to large‑scale galas with flawless execution. Known for merging logistical expertise with a designer’s eye, Lori builds strong partnerships and leads her team to deliver visually captivating, brand‑aligned events that exceed client expectations.